George Bryan “Beau” Brummell (7 June 1778 – 30 March 1840)
- Iconic figure of the Regency Era in England.
- Friend of the Prince Regent, the future King George IV.
- Champion of understated but perfectly fitted and tailored bespoke garments.
- Dark coats, full-length trousers, immaculate shirt linen, and elaborately knotted cravats.
- Claimed he took five hours a day to dress.
- Recommended that boots be polished with champagne.
- Instigated the style of dress called ‘dandyism’.