Occupation Vintage Valentine Cards
In the late 1940s and early 1950s, occupations generally divided back into gender stereotypical roles when wartime gender mixed occupations were left behind and men returned home to become the primary breadwinner and women returned to more traditional roles in the home.
In the 1960s, more women entered the workforce but their roles were usually the more glamorous axillary roles while men held the most professional and best paid positions. Men were depicted on Valentine cards as doctors while women were nurses. Men were highly trained airline pilots while women were glamorous air hostesses. it is very refreshing to see the occasional shared roles illustrated, such as male and female teachers or a female astronaut. Unfortunately, some occupations or roles remained stereotyped by gender, eg Cheerleaders and Majorettes.